What distinguishes investigative consumer reports from standard consumer reports?

Investigative consumer reports are distinct from standard consumer reports primarily because they can include information that comes from interviews with people who know the subject, such as friends, neighbors, or associates. This personal insight can provide a more comprehensive view of an individual's character, lifestyle, and reputation, making these reports broader in scope compared to standard consumer reports, which typically focus on data like credit history, financial behavior, and employment verification.

In contrast, standard consumer reports are more focused on objective data regarding an individual's finances and do not incorporate subjective evaluations or personal testimony from third parties. This personal dimension in investigative consumer reports is crucial for certain applications, such as background checks for employment, where an employer may seek more than just financial information, looking instead for a well-rounded perspective on a candidate’s suitability.